Marketing Roadmap

Although development and the strength and differentiators of our utility are the top priority for Social Edge, and will help us spread the word as is, we do appreciate the importance of a strong Marketing plan. As such, the below pillars detail the most important Marketing initiatives we will take in the near term after launch.

1. Marketing Foundations (1-2 Weeks After Launch)

• Launch of Social Media Platforms (Twitter, Telegram)

• Organized Social Media Engagement (Thread & Other Contests)

• Educational Initiatives (Promotional Video, Tutorial Video)

• Strategic Partnerships (Dexscreener & Other Platform Ads)

• CoinMarketCap and CoinGecko Listings

2. KOL Marketing (1-4 Weeks After Launch)

• X Influencers: Identification and formation of long-term partnerships with key X influencers

• Youtubers: Identification and formation of long-term partnerships with key YT influencers

• Other Influencers: Identification of other key influencers on other platforms (i.e. Twitch, Telegram)

3. Ads, Trending Services & Offline Marketing (4-8 Weeks After Launch)

• Dextools Trending

• CoinMarketCap Trending

• Banners & Ads on platforms such as CoinMarketCap, Dextools and others

• Offline Marketing Initiatives (i.e. Billboards & Merchandise)

• Partnerships w/ Other Projects

4. Centralized Exchange Listings & Future Initiatives (Ongoing..)

The first three phases of our Marketing Roadmap are aimed at attracting a solid user base and token community in the DeFi space. To attract a wider public, we deem it essential to list on Centralized Exchanges as soon as possible after launch. As such, talks to launch on big Centralized Exchanges will start already before we launch our token. After the first three phases and the first two months after launch have passed, we will ensure a continuous stream of marketing, fed by the associated buy and sell tax. Ongoing initiatives will include strategic partnerships, influencer marketing and online and offline advertisements.